Atum WorksYC P25 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

80706050403020Nanoscribe 48 on Sep 22 (Live)Boston Micro Fabrication (BMF) 56 on Apr 22 (Wayback)Boston Micro Fabrication (BMF) 66 on May 10 (Wayback)Boston Micro Fabrication (BMF) 62 on Jun 23 (Wayback)Boston Micro Fabrication (BMF) 69 on Jul 13 (Wayback)Boston Micro Fabrication (BMF) 66 on Aug 22 (Wayback)Boston Micro Fabrication (BMF) 66 on Sep 14 (Wayback)Boston Micro Fabrication (BMF) 66 on Sep 22 (Live)Microlight3D 56 on Sep 22 (Live)UpNano 55 on Apr 22 (Wayback)UpNano 33 on Jul 11 (Wayback)UpNano 44 on Aug 22 (Wayback)UpNano 37 on Sep 22 (Live)Exaddon 57 on Sep 22 (Live)Atum Works 62 on May 12 (Wayback)Atum Works 58 on Aug 4 (Wayback)Atum Works 59 on Sep 22 (Live)May 12Aug 4Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202659LiveOverall +1 · CTA +10 · Value props −6Viewing
  2. Aug 4, 202658Overall −4 · Value props −8 · CTA −6View →
  3. May 12, 202662First tracked report — strongest Value props 76, weakest Trust 52View →

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Atum Works
Boston Micro Fabrication (BMF)
Exaddon
Nanoscribe
Microlight3D
Trust read
Atum WorksSEM micrograph of fabricated 3D metal microstructures in the hero
NanoscribePhoto of five labeled Nanoscribe photoresin cartridges (IPX-Clear, IP-Dip2, IPX-Q, IP-S, IPX-S)
Boston Micro Fabrication (BMF)Customer logo strip (HRL Laboratories, IMcoMET Medtech, Silgan Dispensing)
Microlight3DReal product photographs of the branded MICROFAB-3D and SMART PRINT UV machines
UpNanoNo visible trust signal identified.
ExaddonHero photo of gloved hands holding two real probe-card PCBs with visible micro-fabricated contact arrays

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Stacked header links — Desktop nav rows stacked uncollapsed, consuming the top of the fold before any product content.
  2. GET IN TOUCH link — The page's main conversion action is a plain text row, not a tappable full-width button.
  3. WATCH VIDEO overlay — The only visible action in the fold is a small text link routing to a video, not conversion.
  4. OPEN ROLES link — Secondary action rendered as a small text link with a tap target far below thumb-friendly size.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Atum Works

Problems

  • passive ask — no conversion path
  • blends into busy hero image
  • competes with Get in Touch / Open Roles
  • no payoff stated for the click

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Atum Works’s headline undersellsAtum Works is building the world’s first scalable 3D lithography foundry.Our technology can print arbitrary 3D metal structures with submicron resolution.

Working

  • Falsifiable 'world's first' claim
  • Concrete spec: submicron resolution
  • Hero SEM image shows real output

Could improve

  • No true headline — copy is body text
  • Jargon assumes insider knowledge
  • No customer outcome or use case

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. WATCH VIDEO overlay — The only button-styled element in the fold routes to a video, not a conversion; it outranks GET IN TOUCH and OPEN ROLES which are plain text.
  2. OPEN ROLES link — Stranded far below the paragraph at footer level, detached from the copy it should follow, so the scan path dies before reaching an action.
  3. Headline paragraph block — The core value prop is set at the same small monospace weight as body copy, giving the fold no typographic entry point.
  4. Top nav row — GIGASCALE MANUFACTURING, MOUNTAIN VIEW CA, and GET IN TOUCH share identical weight, so the one conversion link is indistinguishable from labels.