Your landing page’s weakest score is CTA.

Fix CTA
57Growth scoreupdated

category scores

category scoresShowHide

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Exaddon
Atum Works
Boston Micro Fabrication (BMF)

Problems

  • no CTA in hero, nav-only
  • no action verb or payoff
  • hidden behind hamburger on mobile
  • sales-call cost feel

Mobile web

52Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Hero subhead area — No CTA anywhere in the first viewport — the desktop Contact button is hidden in the hamburger, leaving nothing to tap.
  2. Chat bubble overlap — Floating widget sits on top of the section heading text, obscuring the first word.
  3. Oversized section heading — "Our probe cards are engineered to enable" renders desktop-large, wrapping cramped lines and pushing content down.

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Exaddon desktop capture for Information hierarchy

What works

What to improve

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Exaddon desktop capture for Trust

How Exaddon compares

Trust read

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Exaddon’s headlineSmarter Contact. Higher Yield.Probe cards with micro-3D printed probes for advanced wafer testing Probe what's next. Today.

Working

Could improve