AnanaYC P25 landing page report.
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Ananahttps://getanana.com/

Your landing page’s weakest score is Trust.

How Anana ranks

  1. 1.IDeaS70
  2. 2.Anana68
  3. 3.Duetto62
  4. 4.Kalibri Labs62
  5. 5.Lighthouse (formerly OTA Insight)59
  6. 6.Demand Calendar48
Fix Trust
68Growth scoreupdated

category scores

Trust52Mobile web62CTA70Information hierarchy72Value props82
category scoresShowHide
Trust52Mobile web62CTA70Information hierarchy72Value props82

Score over time

8070605040Lighthouse (formerly OTA Insight) 73 on Apr 2 (Wayback)Lighthouse (formerly OTA Insight) 72 on May 19 (Wayback)Lighthouse (formerly OTA Insight) 55 on Jun 18 (Wayback)Lighthouse (formerly OTA Insight) 58 on Jul 15 (Wayback)Lighthouse (formerly OTA Insight) 56 on Jul 30 (Wayback)Lighthouse (formerly OTA Insight) 61 on Aug 21 (Wayback)Lighthouse (formerly OTA Insight) 59 on Aug 28 (Live)Duetto 62 on Apr 9 (Wayback)Duetto 67 on Apr 21 (Wayback)Duetto 68 on May 7 (Wayback)Duetto 66 on May 19 (Wayback)Duetto 57 on Aug 14 (Wayback)Duetto 57 on Sep 17 (Wayback)Duetto 62 on Sep 21 (Live)IDeaS 67 on Apr 18 (Wayback)IDeaS 62 on May 2 (Wayback)IDeaS 52 on May 16 (Wayback)IDeaS 50 on Jun 6 (Wayback)IDeaS 54 on Jun 15 (Wayback)IDeaS 73 on Aug 29 (Wayback)IDeaS 70 on Sep 21 (Live)Kalibri Labs 62 on Apr 20 (Wayback)Kalibri Labs 54 on May 7 (Wayback)Kalibri Labs 51 on May 17 (Wayback)Kalibri Labs 55 on Jun 6 (Wayback)Kalibri Labs 56 on Jun 16 (Wayback)Kalibri Labs 53 on Sep 11 (Wayback)Kalibri Labs 62 on Sep 21 (Live)Demand Calendar 48 on Sep 21 (Live)Anana 74 on Jul 19 (Wayback)Anana 73 on Aug 28 (Wayback)Anana 68 on Sep 21 (Live)Jul 19Aug 28Sep 21
Past reportsShow past reportsHide past reports
  1. Sep 21, 202668LiveOverall −5 · Mobile web −20 · Information hierarchy −10Viewing
  2. Aug 28, 202673Overall −1 · Value props −8 · Information hierarchy +4View →
  3. Jul 19, 202674First tracked report — strongest Value props 84, weakest Trust 58View →

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Anana
IDeaS
Kalibri Labs
Trust read
AnanaLive product panel with data-provenance footer: "Synthesized from 3,418 guest messages · 189 rate checks · 417 calls"
Lighthouse (formerly OTA Insight)Embedded "Ernest" AI chat product UI ("Welcome back, Mary" with the Dallas occupancy question)
DuettoNo visible trust signal identified.
IDeaS"Trusted by 34,000+ Properties Around the World" above a logo bar with Loews Hotels, Leonardo Hotels, Mandarin Oriental,
Kalibri LabsDetailed product dashboard UI showing "Profit Performance" chart, "ProfitMix %" gauge, and metrics table with RevPAR, AD
Demand CalendarNo visible trust signal identified.

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Cookie Notice modal — Dead blocker covering half the viewport and the dashboard proof card, with no conversion-valuable CTA.
  2. Book a demo button — Desktop-proportioned half-width button paired side by side instead of stacked near full-bleed for the thumb.
  3. Header demo pill — Duplicates the hero's Book a demo CTA in the same viewport, splitting the tap target.

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Anana
Duetto
Kalibri Labs

Problems

  • click feels costly — sales call
  • secondary promises cheaper value
  • modest footprint vs headline (desktop)

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Cookie notice dialog — Large modal covers the fold's lower-left and, on mobile, buries the dashboard proof card entirely.
  2. Header Book a demo — Styled at the same white pill weight as the hero CTA, splitting attention between two identical buttons.
  3. Introducing Anana banner — Bright orange bar is the highest-contrast element on the page and pulls first attention to a 'See more' exit.
  4. See the workspace button — Sits at near-equal weight beside the primary CTA, diluting the one intended action.

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Anana’s headline sellsSee demand earlier, understand what moves it

Working

  • Outcome-first headline, not feature list
  • Hero widget shows real product output
  • Specific numbers: 18%, 3,418 messages, $1.2M

Could improve

  • No subhead to explain how it works
  • Emotional stakes left implicit
  • Numbers live in widget, not the copy

Competitors

inferred from product, audience, and value prop
#1IDeaSideas.com70
#2Anana68
#3Duettoduettocloud.com62 #4Kalibri Labskalibrilabs.com62 #5Lighthouse (formerly OTA Insight)mylighthouse.com59 #6Demand Calendardemandcalendar.com48