ComplyDoYC F25 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

80706050Vanta 62 on Jun 30 (Wayback)Vanta 64 on Jul 8 (Wayback)Vanta 64 on Jul 22 (Wayback)Vanta 73 on Aug 9 (Wayback)Vanta 74 on Aug 23 (Wayback)Vanta 73 on Sep 4 (Wayback)Vanta 75 on Sep 21 (Live)Drata 76 on May 31 (Wayback)Drata 68 on Jun 10 (Wayback)Drata 70 on Jun 17 (Wayback)Drata 73 on Jul 24 (Wayback)Drata 74 on Aug 6 (Wayback)Drata 72 on Sep 11 (Wayback)Drata 73 on Sep 21 (Live)Secureframe 58 on Jun 17 (Wayback)Secureframe 71 on Jul 3 (Wayback)Secureframe 58 on Jul 11 (Wayback)Secureframe 60 on Jul 20 (Wayback)Secureframe 67 on Aug 21 (Wayback)Secureframe 65 on Sep 4 (Wayback)Secureframe 70 on Sep 21 (Live)Sprinto 70 on May 18 (Wayback)Sprinto 70 on Jun 12 (Wayback)Sprinto 68 on Jun 23 (Wayback)Sprinto 70 on Jul 6 (Wayback)Sprinto 72 on Jul 19 (Wayback)Sprinto 71 on Aug 19 (Wayback)Thoropass 69 on May 9 (Wayback)Thoropass 68 on May 20 (Wayback)Thoropass 71 on Jun 13 (Wayback)Thoropass 71 on Jul 9 (Wayback)Thoropass 57 on Aug 7 (Wayback)Thoropass 54 on Sep 15 (Wayback)Thoropass 58 on Sep 21 (Live)ComplyDo 71 on Sep 22 (Live)Sep 22

Trust

54Fair

Proof that the product is real, competent, and safe to try.

ComplyDo
Drata
Vanta
Secureframe
Trust read
ComplyDo"Review Mapping Analysis" product UI card showing "87% Covered — 150 / 172 Requirements" for NIS2
VantaCustomer logo strip: Ramp, Cursor, Snowflake, Clay, Lovable, Samsara
DrataTRUSTED BY 8,500+ GLOBAL CUSTOMERS with 4.8 / 5.0 G2 REVIEWS star rating
Secureframe"6000+ customers have saved millions of hours with Secureframe" (mobile capture)
SprintoFramework badge strip (SOC 2, ISO, GDPR, HIPAA, PCI, HITRUST, CCPA) with "200+ FRAMEWORKS AND MORE"
ThoropassNo visible trust signal identified.

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

ComplyDo’s headline vagueThe world formula for complianceTurn regulations, standards, policies, and evidence into one intelligent compliance graph, so AI agents can keep you audit ready, customer ready, and market ready.

Working

  • Subhead names mechanism: compliance graph + AI agents
  • Three concrete outcomes: audit/customer/market ready
  • Mobile hero shows real coverage numbers (87%, 150/172)

Could improve

  • Headline is a slogan, not a value claim
  • 'World formula' parses as nothing specific
  • Desktop fold hides the product demo screenshot

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ComplyDo
Vanta
Drata

Problems

  • demo click feels costly, sales-gated
  • no low-friction alternative path
  • doesn't echo 'world formula' headline

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Ghosted section text — "Upload ComplyDo's requirements" and its paragraph render at low opacity, making the first proof section illegible in the fold.
  2. Faded product card — The Review Mapping Analysis card — the strongest product evidence — is cropped and washed out below the CTA instead of anchoring the hero.
  3. Contact Sales button — Very low-contrast gray outline makes the secondary sales path nearly invisible against the white nav.

Mobile web

86Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Schedule a Demo button — Desktop-proportioned width; should stretch near full-bleed for an easy thumb tap.
  2. Y Combinator badge — Large pill sits above the headline and pushes the value statement and CTA lower.