ClerkedYC F25 landing page report.
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Clerkedhttps://clerked.ai/

Your landing page’s weakest score is Trust.

How Clerked ranks

  1. 1.Stampli74
  2. 2.Clerked72
  3. 3.Vic.ai67
  4. 4.Tipalti67
  5. 5.MineralTree62
  6. 6.Ottimate62
Fix Trust
72Growth scoreupdated

category scores

Trust54CTA68Value props76Mobile web80Information hierarchy82
category scoresShowHide
Trust54CTA68Value props76Mobile web80Information hierarchy82

Score over time

807060504030Stampli 73 on Apr 19 (Wayback)Stampli 74 on May 1 (Wayback)Stampli 38 on May 15 (Wayback)Stampli 72 on Jun 2 (Wayback)Stampli 36 on Jun 14 (Wayback)Stampli 74 on Aug 13 (Wayback)Stampli 74 on Sep 22 (Live)Vic.ai 68 on Apr 4 (Wayback)Vic.ai 66 on Apr 22 (Wayback)Vic.ai 70 on May 11 (Wayback)Vic.ai 70 on May 18 (Wayback)Vic.ai 70 on Jul 14 (Wayback)Vic.ai 70 on Sep 16 (Wayback)Vic.ai 67 on Sep 22 (Live)Tipalti 64 on May 17 (Wayback)Tipalti 63 on May 27 (Wayback)Tipalti 56 on Jun 18 (Wayback)Tipalti 58 on Jul 14 (Wayback)Tipalti 63 on Aug 4 (Wayback)Tipalti 60 on Aug 28 (Wayback)Tipalti 67 on Sep 22 (Live)MineralTree 65 on Apr 2 (Wayback)MineralTree 62 on Jun 12 (Wayback)MineralTree 62 on Sep 22 (Live)Ottimate 66 on Apr 7 (Wayback)Ottimate 72 on Apr 17 (Wayback)Ottimate 70 on May 10 (Wayback)Ottimate 71 on Jun 9 (Wayback)Ottimate 73 on Jun 24 (Wayback)Ottimate 62 on Sep 22 (Live)Clerked 72 on Sep 22 (Live)Sep 22

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Clerked
Tipalti
Stampli
Vic.ai
Trust read
Clerked"Backed by Y Combinator" badge on the mobile capture
StampliCustomer logo strip: Purple, Wenspok Companies, Chosen Foods, Austin FC, BrainPOP, Floyd's Barbershop
Vic.aiDetailed invoices dashboard screenshot showing vendor rows, approval statuses, and filters
TipaltiCustomer logo strip beneath the hero (Prodege, Endera, LOVB, All My Children, Clean, Orfium)
MineralTree"Sage Tech Partner Plus" badge in the hero image
OttimateNo visible trust signal identified.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Clerked
Stampli

Problems

  • demo booking feels costly
  • no value payoff in copy
  • no low-friction alternative path

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Clerked’s headline sellsAI clerks that automate your payables.Built for physical industries.

Working

  • Names the job plainly: AI automates payables
  • Chips list real AP edge cases as proof
  • Subhead targets a specific buyer segment

Could improve

  • No numbers or quantified outcome anywhere
  • No emotional payoff — flat, affectless claim
  • No product visual showing the AI at work

Mobile web

80Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Hero Book a demo — Desktop-proportioned button floats narrow in the phone column instead of near-full-bleed.
  2. Truncated feature chip — "Project and cost-center ..." cuts off mid-phrase, signaling an unadapted desktop layout.
  3. Clipped duplicate chip — "Smart duplicate detection" chip is cut off at the section edge and reads as broken.
  4. Double header CTAs — "Sign in" plus "Book a demo" crowd the collapsed header and duplicate the hero CTA.

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1
  1. Duplicate nav CTA — Second 'Book a demo' at identical weight splits the click target with the hero CTA below.

Competitors

inferred from product, audience, and value prop
#1Stamplistampli.com74
#2Clerked72
#3Vic.aivic.ai67 #4Tipaltitipalti.com67 #5MineralTreemineraltree.com62 #6Ottimateottimate.com62