BrickantaYC F25 landing page report.
← Back to YC F25

Your landing page’s weakest score is Trust.

Fix Trust

Score over time

9080706050403020Trunk Tools 66 on Sep 20 (Live)Handoff 67 on Feb 17 (Wayback)Handoff 75 on Mar 18 (Wayback)Handoff 75 on Apr 4 (Wayback)Handoff 76 on Jul 30 (Live)nPlan 64 on Apr 17 (Wayback)nPlan 64 on May 16 (Wayback)nPlan 64 on Jun 4 (Wayback)nPlan 60 on Sep 21 (Live)Buildpass (Firmus) 48 on May 10 (Wayback)Buildpass (Firmus) 64 on May 27 (Wayback)Buildpass (Firmus) 62 on Jul 30 (Wayback)Buildpass (Firmus) 62 on Sep 21 (Live)Brickanta 33 on Jun 6 (Wayback)Brickanta 31 on Jun 13 (Wayback)Brickanta 66 on Sep 21 (Live)Jun 6Jun 13Sep 21
Past reportsShow past reportsHide past reports
  1. Sep 21, 202666LiveOverall +35 · CTA +43 · Mobile web +40Viewing
  2. Jun 13, 202631Overall −2 · Trust −10View →
  3. Jun 6, 202633First tracked report — strongest Information hierarchy 38, weakest CTA 25View →

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Brickanta
nPlan
Handoff
Trunk Tools
Trust read
Brickanta"$8M seed round incl. Anton Osika & Mario Götze" funding badge
Trunk ToolsEmbedded product UI showing a conversation: "What critical path scheduled activities happen during the week of August 17
HandoffProduct UI screenshot of estimate "Bathroom Remodel - Full Gut" showing "63 items from 3 catalogs" with itemized line it
nPlan"Trained on a dataset of 750,000 historical schedules representing over $2Tn of construction spend"
Buildpass (Firmus)GPU spec cards listing "Blackwell GB300, 72xGB300, 800 GBPS, XDR" and "8 x 80GB HGX, NVSwitch, full rail InfiniBand, Blu

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Brickanta’s headline vagueYour Partner in ConstructionHundreds of AI agents take on the administrative heavy lifting across bidding, procurement, compliance, and quality assurance, so you finish your projects on time and within budget.

Working

  • Subhead names four real workflows
  • Outcome stated: on time, within budget
  • Investor badge and Forbes add proof

Could improve

  • Headline could fit any construction firm
  • Hero graphic decorates, shows nothing
  • No metric on time or money saved

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Brickanta
Handoff

Problems

  • demo click feels sales-y, costly
  • label mismatch: Book vs Request Demo
  • no self-serve or in-product path

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Funding announcement pill — Sits first in the scan path above the headline and links away before the value prop lands.
  2. Request Demo button — Duplicates the hero's Book Demo under a different label, splitting the single conversion target.
  3. Seven-item nav row — Seven equal-weight exits plus a language switcher compete with the demo action in the fold.

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Eight-line body paragraph — Desktop-length copy wraps into eight cramped lines, burying the CTA beneath a wall of text.
  2. Book Demo button — Desktop-proportioned width floats small in the column instead of a thumb-friendly near-full-bleed tap target.
  3. Seed round pill — Edge-to-edge announcement in small text competes with the headline for first attention.

Competitors

inferred from product, audience, and value prop