Your landing page’s weakest score is Trust.
How Trunk Tools ranks
category scores
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Trust
52FairProof that the product is real, competent, and safe to try.




| Trust read | |
|---|---|
| Trunk Tools | Embedded product UI showing a conversation: "What critical path scheduled activities happen during the week of August 17 |
| "Backed by Y Combinator" badge above the hero headline | |
| "Customer success story" video: "How Bild AI Changed Division 8 Es…" (mobile capture) | |
| TRUSTED BY 300+ MEP DISTRIBUTORS AND REP AGENCIES | |
| Customer logo wall including Dish, Century, Ciena, Wipro, TTX, and CSA between the headline and CTAs | |
| "Explore an AI case study in personal care manufacturing" announcement bar |
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?
1234- Chatbot overlay stack — Six auto-expanded chat prompts cover the left third of the fold and compete with 'Request demo' for attention.
- Duplicate demo CTAs — 'Book a demo' in the nav duplicates 'Request demo' below with different labels, splitting the single action into two.
- Nav link row — Six nav items, three with dropdowns, plus Login give eight exits before the visitor reaches the headline.
- Cropped product screenshot — The chat UI enters the fold half-cut and partially obscured by the chatbot, adding noise without finishing its message.
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Trunk Tools compares
Recommended rewrites
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Trunk Tools creates AI-enabled Project Engineers
Top construction teams use Trunk Tools to reduce the document grind, keep projects on schedule, and protect margins.
Working
Could improve
Mobile web
72FairThe phone experience as a first-class citizen.

What works
What to improve
