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- Sep 22, 202672LiveOverall −2 · Information hierarchy −4 · CTA −4Viewing
- Jul 30, 202674First tracked report — strongest Information hierarchy 82, weakest Trust 56View →
Your landing page’s weakest score is Trust.
How Automax.ai ranks
72Growth scoreupdated
category scores
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Score over time
Trust
56FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Automax.ai | Order-tracking UI showing "ORDER AX-44219 · REPORT GENERATION" with subject property details and status timeline |
| The #1 FAA Approved Airspace Platform | |
| $517B+ Total homes appraised since 2010 | |
| Property image annotated with AI condition/quality scores: "C1 (1.0/6.0) - New Condition, Q2 (2.0/6.0) - Designer Qualit | |
| Hero claim "the nation's largest AMC" | |
| No visible trust signal identified. |
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Order' feels like a purchase commitment
- no pricing context near CTA
- mobile nav truncates to 'Order'
Mobile web
76FairThe phone experience as a first-class citizen.
123- Hero headline size — Headline barely scales down from desktop and wraps to three heavy lines, pushing the CTA pair toward the fold edge.
- Order an Appraisal button — Primary CTA stops well short of full width, leaving a desktop-proportioned side-by-side pair with a small tap target for 'Book a Demo'.
- Duplicate Order buttons — Header 'Order' repeats the hero 'Order an Appraisal', splitting attention between two competing blue buttons in the same viewport.
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Book a Demo button — Secondary CTA sits at nearly equal size beside the primary, splitting the click decision at the moment of action.
- Order status card — The demo card's timeline is mostly empty and the 'Order accepted' state communicates little about the product outcome, weakening the fold's visual argument.
- Duplicate Order CTA — Nav 'Order an Appraisal' repeats the hero CTA at full primary weight, creating two equally loud blue buttons in one viewport.
Value props
78FairTitle, subtitle, hero — do they sell the product's true value?
Automax.ai’s headline undersells
Property appraisals built for modern lending.
Residential property appraisals built for UAD 3.6, back in a day, not a week.
Working
- Subhead names UAD 3.6 and 1-day turnaround
- Hero shows a live order in progress
- Proof chips: 24-hour, AI + human, nationwide
Could improve
- 'Modern lending' is vague abstraction
- Speed claim buried in subhead
- No trust proof: logos, volume, or reviews