Your landing page’s weakest score is Trust.

Fix Trust
62Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Clear Capital
Accurate Group
Automax.ai
Aloft
Trust read
Clear CapitalProperty image annotated with AI condition/quality scores: "C1 (1.0/6.0) - New Condition, Q2 (2.0/6.0) - Designer Qualit
Automax.aiOrder-tracking UI showing "ORDER AX-44219 · REPORT GENERATION" with subject property details and status timeline
AloftThe #1 FAA Approved Airspace Platform
Accurate Group$517B+ Total homes appraised since 2010
Class ValuationHero claim "the nation's largest AMC"
True FootageNo visible trust signal identified.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Clear Capital
Automax.ai
Class Valuation
Accurate Group
True Footage

Problems

  • click feels costly — sales talk
  • header says 'Get Started' instead
  • no value promised for the click

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

Clear Capital’s headlineProperty valuation, analytics, and technology to enable confident collateral decisionsAI-driven property insights

Working

Could improve

Mobile web

64Fair

The phone experience as a first-class citizen.

Clear Capital mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Clear Capital desktop capture for Information hierarchy

What works

What to improve