Your landing page’s weakest score is Trust.
How Clear Capital ranks
Trust
52FairProof that the product is real, competent, and safe to try.




| Trust read | |
|---|---|
| Clear Capital | Property image annotated with AI condition/quality scores: "C1 (1.0/6.0) - New Condition, Q2 (2.0/6.0) - Designer Qualit |
| Order-tracking UI showing "ORDER AX-44219 · REPORT GENERATION" with subject property details and status timeline | |
| The #1 FAA Approved Airspace Platform | |
| $517B+ Total homes appraised since 2010 | |
| Hero claim "the nation's largest AMC" | |
| No visible trust signal identified. |
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?





Problems
- click feels costly — sales talk
- header says 'Get Started' instead
- no value promised for the click
Value props
64FairTitle, subtitle, hero — do they sell the product's true value?
Property valuation, analytics, and technology to enable confident collateral decisions
AI-driven property insights
Working
Could improve
Mobile web
64FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
