Your landing page’s weakest score is Trust.
How True Footage ranks
category scores
category scoresShowHide
Trust
38PoorProof that the product is real, competent, and safe to try.





| Trust read | |
|---|---|
| True Footage | No visible trust signal identified. |
| Order-tracking UI showing "ORDER AX-44219 · REPORT GENERATION" with subject property details and status timeline | |
| The #1 FAA Approved Airspace Platform | |
| $517B+ Total homes appraised since 2010 | |
| Property image annotated with AI condition/quality scores: "C1 (1.0/6.0) - New Condition, Q2 (2.0/6.0) - Designer Qualit | |
| Hero claim "the nation's largest AMC" |
Value props
52FairTitle, subtitle, hero — do they sell the product's true value?
Valuation Experts. Technology Leaders.
Professional valuation services and the tools that power them.
Working
- Names the category instantly
- Audience-split CTAs aid routing
- Confident, professional tone
Could improve
- No numbers or proof points
- Identity claims, not outcomes
- Hero image decorates, not demos
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
62FairThe phone experience as a first-class citizen.

What works
What to improve
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How True Footage compares
Recommended rewrites
