Your landing page’s weakest score is Trust.

Fix Trust
56Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Accurate Group
Automax.ai
Aloft
Clear Capital
Class Valuation
Trust read
True FootageNo visible trust signal identified.
Automax.aiOrder-tracking UI showing "ORDER AX-44219 · REPORT GENERATION" with subject property details and status timeline
AloftThe #1 FAA Approved Airspace Platform
Accurate Group$517B+ Total homes appraised since 2010
Clear CapitalProperty image annotated with AI condition/quality scores: "C1 (1.0/6.0) - New Condition, Q2 (2.0/6.0) - Designer Qualit
Class ValuationHero claim "the nation's largest AMC"

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

True Footage’s headline vagueValuation Experts. Technology Leaders.Professional valuation services and the tools that power them.

Working

  • Names the category instantly
  • Audience-split CTAs aid routing
  • Confident, professional tone

Could improve

  • No numbers or proof points
  • Identity claims, not outcomes
  • Hero image decorates, not demos

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

True Footage desktop capture for Information hierarchy

What works

What to improve

Mobile web

62Fair

The phone experience as a first-class citizen.

True Footage mobile capture for Mobile web

What works

What to improve

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

True Footage

How True Footage compares

Recommended rewrites