Your landing page’s weakest score is CTA.

Fix CTA
60Growth scoreupdated

category scores

category scoresShowHide

CTA

55Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Aloft
Automax.ai
Class Valuation
Accurate Group
True Footage
Clear Capital

Problems

  • high-cost, sales-gated click
  • banner CTA competes for dominance
  • no CTA visible on mobile fold
  • no product-value payoff in copy

Trust

55Fair

Proof that the product is real, competent, and safe to try.

Aloft
Accurate Group
Automax.ai
Trust read
AloftThe #1 FAA Approved Airspace Platform
Automax.aiOrder-tracking UI showing "ORDER AX-44219 · REPORT GENERATION" with subject property details and status timeline
Accurate Group$517B+ Total homes appraised since 2010
Clear CapitalProperty image annotated with AI condition/quality scores: "C1 (1.0/6.0) - New Condition, Q2 (2.0/6.0) - Designer Qualit
Class ValuationHero claim "the nation's largest AMC"
True FootageNo visible trust signal identified.

Mobile web

58Fair

The phone experience as a first-class citizen.

Aloft mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Aloft desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Aloft’s headlineIntegrated Fleet & Airspace ManagementOne mobile, desktop, and developer platform for individual pilots, public safety, and the enterprise.

Working

Could improve