Your landing page’s weakest score is CTA.
How Aloft ranks
CTA
55FairCopy, size, verb, cost-feel — does the primary CTA earn the click?






Problems
- high-cost, sales-gated click
- banner CTA competes for dominance
- no CTA visible on mobile fold
- no product-value payoff in copy
Trust
55FairProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| Aloft | The #1 FAA Approved Airspace Platform |
| Order-tracking UI showing "ORDER AX-44219 · REPORT GENERATION" with subject property details and status timeline | |
| $517B+ Total homes appraised since 2010 | |
| Property image annotated with AI condition/quality scores: "C1 (1.0/6.0) - New Condition, Q2 (2.0/6.0) - Designer Qualit | |
| Hero claim "the nation's largest AMC" | |
| No visible trust signal identified. |
Mobile web
58FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Integrated Fleet & Airspace Management
One mobile, desktop, and developer platform for individual pilots, public safety, and the enterprise.
Working
Could improve
