Which product archetype is most common among tracked apps?
Consumer dominates: 546 of 757 archetype-tagged apps (72%) are Consumer, more than double the next archetype, Social (260 = 34%) [1]. 2-sided Marketplace (158), Prosumer (118), Enterprise (70), and Collaborative (53) follow [1]. All six archetypes clear N≥50, so each supports its own monetization and growth benchmarks. If you are positioning a new app, Consumer is the default archetype but the smaller archetypes have sharply different playbooks.
546 of 757 archetype-tagged apps (72%) are Consumer — July 2026.
The archetype leaderboard
Across 757 archetype-tagged apps [1]:
| Archetype | Apps | Share of 757 |
|---|---|---|
| Consumer | 546 | 72% |
| Social | 260 | 34% |
| 2-sided Marketplace | 158 | 21% |
| Prosumer | 118 | 16% |
| Enterprise | 70 | 9% |
| Collaborative | 53 | 7% |
The tag is multi-valued, so apps can carry more than one archetype (e.g. Consumer + Social), and shares sum past 100%.
How to apply it
Consumer is the default lens for most tracked apps, but the archetype you claim carries a monetization prior: Prosumer is the most subscription-first (72%), 2-sided Marketplace the least (22%), and Enterprise/Collaborative bring B2B licensing forward [2]. Growth priors follow too — Enterprise/Collaborative lean sales-led while Consumer/Social lean mass channels. Pick your archetype deliberately, because it predicts both how you should charge and how you should grow.
Caveats
Denominator is the 757 archetype-tagged apps [1]. Archetype is multi-valued so a company can appear under several, and counts do not partition the population. Monetization priors referenced here are detailed in the linked subscription-share and growth pages [2].
The numbers
| Stat | Computed from |
|---|---|
| 546 of 757 (72%) | pa_leaderboard: Consumer 546 / 757 |
| 260 of 757 (34%) | pa_leaderboard: Social 260 / 757 |
| 158 of 757 (21%) | pa_leaderboard: 2-sided Marketplace 158 / 757 |
| 118 of 757 (16%) | pa_leaderboard: Prosumer 118 / 757 |
| 70 of 757 (9%) | pa_leaderboard: Enterprise 70 / 757 |
| 53 of 757 (7%) | pa_leaderboard: Collaborative 53 / 757 |
| 72% Prosumer subscription | pa_denominators_and_subscription_share: Prosumer subscription_pct 72.0 |
Sources & citations
- [1] Lazyweb Research analysis of 757 archetype-tagged apps (~800-app tracked corpus), July 2026. product-archetype multi-valued tag prevalence; all six archetypes clear N≥50. ↩
- [2] Lazyweb Research analysis of 757 archetype-tagged apps (~800-app tracked corpus), July 2026. per-archetype subscription share for the monetization prior. ↩
Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.