Do Most Apps Offer Both Apple and Google Sign In, or Just One?
Of 289 apps with captured auth screens tracked by Lazyweb Research, 38.1% (110 apps) offer both Apple and Google, while 46.4% (134) show none of the big three social logins.[1][2] Single-provider setups are rarer: 10.4% are Google-only and 4.8% are Apple-only.
38.1% of 289 apps offer both Apple and Google sign-in, while 46.4% show no big-three social login at all (Lazyweb Research, July 2026).
The finding
Among 289 apps, provider combinations split as follows: 38.1% (110) offer both Apple and Google; 10.4% (30) are Google-only; 4.8% (14) are Apple-only; and 46.4% (134) show none of Apple, Google, or Facebook.[1][2][3][4] Of that no-social group, 72 apps are email-first with no social option at all.[5]
Provider-combo breakdown
| Combination | Apps | Share of 289 |
|---|---|---|
| Both Apple + Google | 110 | 38.1% [1] |
| Google only (no Apple) | 30 | 10.4% [3] |
| Apple only (no Google) | 14 | 4.8% [4] |
| No big-3 social login | 134 | 46.4% [2] |
| — of which email-first, no social | 72 | 24.9% [5] |
When an app offers social login at all, offering both providers is by far the most common choice.
How to apply it
The pattern is bimodal: apps tend to either ship the Apple+Google pair (38.1%) or skip social entirely (46.4%), with one-sided setups the exception.[1][2] If you decide to add social login, budget for the pair — Google-only (10.4%) and Apple-only (4.8%) are the uncommon minority, and iOS guidelines push single-provider setups toward the pair anyway.[3][4]
Caveats
Combos are extraction-based per company: 'no big-3 social login' means no Apple/Google/Facebook button was detected on the captured screens, not a guarantee the app lacks them.[1] Password-entry and mid-flow states without a provider chooser can suppress detection.
The numbers
| Stat | Computed from |
|---|---|
| 38.1% (110/289) | apple_google_pairing: both Apple+Google |
| 46.4% (134/289) | apple_google_pairing: no big-3 social login |
| 10.4% (30/289) | apple_google_pairing: Google-only |
| 4.8% (14/289) | apple_google_pairing: Apple-only |
| 72 apps (24.9%) | apple_google_pairing: email-first with no social (72 of 289 = 24.9%) |
Sources & citations
- [1] Lazyweb Research analysis of 289 apps (mobile apps with vision-extracted auth screens), July 2026. Per-company provider-combo classification via bool_or of Apple/Google/Facebook/email detection over captured auth screens; deduped per company. ↩
Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.