How Many Apps Skip Social Login Entirely and Go Email-First?

Of 289 apps with captured auth screens tracked by Lazyweb Research, 46.4% (134 apps) show none of the big-three social logins, and 72 of those are email-first with no social option at all.^[1]^[2] So roughly a quarter of all tracked apps (24.9%) present a purely email-first auth screen.

46.4% of 289 apps show no big-three social login, and 72 of them (24.9% of all apps) are purely email-first (Lazyweb Research, July 2026).

Lazyweb Research · n=289 · Published 2026-07-07

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The finding

134 of 289 apps (46.4%) show no Apple, Google, or Facebook button on their captured auth screens.^[1] Within that group, 72 apps are email-first with no social login at all — 24.9% of the full 289.^[2] The remaining no-social apps lean on phone/OTP or other methods rather than email.

The no-social segment

Segment	Apps	Share of 289
No big-3 social login	134	46.4% ^[1]
— email-first, no social	72	24.9% ^[2]
Offers >=1 social login	155	53.6% ^[3]

About half of tracked apps forgo social login entirely, and a quarter commit fully to an email-only entry.

How to apply it

Going email-first is a legitimate, common choice — a quarter of tracked apps do it.^[2] It is especially defensible in verticals where social login is rare (fintech in particular). If you drop social buttons, you join the 46.4% no-social majority rather than an outlier fringe.^[1] The tradeoff is a slightly longer path, since social one-tap is off the table.

Caveats

Extraction-based per company: 'no social' means no Apple/Google/Facebook button was detected on the captured screens, not proof the app never offers one.^[1] A social button hidden behind an expander can be missed.

The numbers

Stat	Computed from
46.4% (134/289)	apple_google_pairing: no big-3 social login
72 apps (24.9%)	apple_google_pairing: email-first no social = 72; 72/289=24.9%
53.6% (155/289)	289-134=155 apps show >=1 social login; 155/289=53.6%

Methodology. Universe: 289 mobile apps with a vision-extracted auth screen. No-social and email-first segments classified by provider detection per company, July 2026. Extraction-based; a missing detection is not proof of absence.

Sources & citations

[1] Lazyweb Research analysis of 289 apps (mobile apps with vision-extracted auth screens), July 2026. Per-company classification via bool_or of Apple/Google/Facebook/email detection over captured auth screens; deduped per company. ↩

Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.