Zuliphttps://zulip.com/

Your landing page’s weakest score is Mobile web.

How Zulip ranks

  1. 1.Slack80
  2. 2.Google Chat69
  3. 3.Zulip66
  4. 4.Sila64
  5. 5.Microsoft Teams59
Fix Mobile web
66Growth scoreupdated

category scores

Mobile web58CTA62
category scoresShowHide
Mobile web58CTA62

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Fake message input — The mockup's "Message" field looks like a real tappable input, inviting dead taps instead of conversion.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Zulip
Slack
Microsoft Teamsin-product action
Sila
Google Chat

Problems

  • three equal buttons, no hierarchy
  • no 'free' despite free offer
  • 'organization' feels heavy/committal
  • CTAs below fold on mobile

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Zulip desktop capture for Information hierarchy

What works

What to improve

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Zulip desktop capture for Trust

How Zulip compares

Trust read

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Zulip’s headlineOrganized chat for distributed teams

Working

Could improve