Slackhttps://slack.com/

Your landing page’s weakest score is Information hierarchy.

How Slack ranks

  1. 1.Slack80
  2. 2.Google Chat69
  3. 3.Zulip66
  4. 4.Sila64
  5. 5.Microsoft Teams59
Fix Information hierarchy
80Growth scoreupdated

category scores

Information hierarchy76CTA76
category scoresShowHide
Information hierarchy76CTA76

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Duplicate demo/CTA buttons — "REQUEST A DEMO" sits at near-equal weight beside "GET STARTED" in the nav, splitting the primary action before the hero is even read.
  2. Dreamforce announcement banner — A full-width purple banner with an underlined "Check out what's new" link is the first thing in the scan path and exits visitors before the value prop.
  3. Hero secondary CTA — "FIND Slack's PLAN" is styled at the same size and adjacency as "GET STARTED", forcing a choice where one button should dominate.
  4. Nav dropdown cluster — Six nav items including three dropdowns (Features, Solutions, Resources) plus search and Sign in create eight-plus exits above the hero.

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Slack

Problems

  • generic — no product value named
  • no header echo with AI-agents promise
  • competes with 'Request a demo' in nav

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Slack’s headlineAll your people and AI agents working togetherSlack connects your team. Slackbot multiplies what they can do.

Working

Could improve

Trust

82Strong

Proof that the product is real, competent, and safe to try.

Slack desktop capture for Trust

How Slack compares

Trust read

Mobile web

86Strong

The phone experience as a first-class citizen.

Slack mobile capture for Mobile web

What works

What to improve