Mobile web

42Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Alex chat popup — Dead blocker covering the subheadline copy with no conversion CTA; auto-opens on load.
  2. Japan Post announcement card — Takes a third of the fold and outranks the hero, pushing the headline and CTA down.

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Zonos
Descartes CustomsInfo
Vector (Vector.ai / VectorGlobal — trade compliance)
Avalara Cross-Border (Avalara Tariff Code Classification)
Trust read
Zonos"Japan Post business accounts can now ship to the U.S." banner implying a national postal carrier partnership
Trava"Backed by Y Combinator" badge below the hero CTA
Avalara Cross-Border (Avalara Tariff Code Classification)"Avalara combines 20+ years of tax expertise with an AI platform to calculate, file, classify, and manage compliance acr
CustomsCitySubheadline claim "backed by 24/7 support you can count on"
Descartes CustomsInfoLogo bar "Global Trade Insights Trusted by Industry Heavyweights" with Sony, Coca-Cola, Crate&Barrel, Mondelez, Wayfair
Vector (Vector.ai / VectorGlobal — trade compliance)G2 badge with "5.0" and five stars next to the Get Started CTA

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Zonos

How Zonos compares

Recommended rewrites

Information hierarchy

66Fair

Does the design help or inhibit what the page is trying to say?

Zonos desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Zonos’s headlineThe AI operating system for cross-border tradeZonos powers the duty calculations, tariff classifications, and compliance infrastructure behind international commerce.

Working

Could improve