Your landing page’s weakest score is Trust.
How Trava ranks
Trust
42PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Trava | "Backed by Y Combinator" badge below the hero CTA |
| "Avalara combines 20+ years of tax expertise with an AI platform to calculate, file, classify, and manage compliance acr | |
| "Japan Post business accounts can now ship to the U.S." banner implying a national postal carrier partnership | |
| Subheadline claim "backed by 24/7 support you can count on" | |
| Logo bar "Global Trade Insights Trusted by Industry Heavyweights" with Sony, Coca-Cola, Crate&Barrel, Mondelez, Wayfair | |
| G2 badge with "5.0" and five stars next to the Get Started CTA |
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Early Access' implies a waitlist
- competes with nav 'Book a Demo'
- no payoff named in the label
Information hierarchy
73FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
Trava’s headline
Protect Your Margin on Every Import
Trava reviews every customs entry and product for correct duty and classification treatment, catching costly errors before they add up.
Working
Could improve
Mobile web
76FairThe phone experience as a first-class citizen.
What works
What to improve