Your landing page’s weakest score is Trust.
How CustomsCity ranks
category scores
category scoresShowHide
Trust
38PoorProof that the product is real, competent, and safe to try.






| Trust read | |
|---|---|
| CustomsCity | Subheadline claim "backed by 24/7 support you can count on" |
| "Backed by Y Combinator" badge below the hero CTA | |
| "Avalara combines 20+ years of tax expertise with an AI platform to calculate, file, classify, and manage compliance acr | |
| "Japan Post business accounts can now ship to the U.S." banner implying a national postal carrier partnership | |
| Logo bar "Global Trade Insights Trusted by Industry Heavyweights" with Sony, Coca-Cola, Crate&Barrel, Mondelez, Wayfair | |
| G2 badge with "5.0" and five stars next to the Get Started CTA |
Information hierarchy
66FairDoes the design help or inhibit what the page is trying to say?
1234- Dual equal-weight CTAs — "Start a Free Trial" and "Book a Consultation" share identical white pill styling, so neither reads as the primary action.
- Book a Demo button — A third dark-navy conversion CTA in the nav competes with the hero pair, splitting one action into three destinations.
- Six-item dropdown nav — Six nav entries, most with dropdowns, plus Login and a language switcher put ~9 exit paths above the primary CTA.
- Laptop video thumbnail — The screenshot inside the laptop is too small to communicate the product; the play button is faint and easily missed.
Mobile web
68FairThe phone experience as a first-class citizen.

What works
What to improve
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Customs Compliance Made Simple
Automate filings, reduce errors, and move goods across U.S. and Canadian borders with ease—backed by 24/7 support you can count on.
Working
Could improve
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How CustomsCity compares
Recommended rewrites
