Your landing page’s weakest score is Trust.

Fix Trust
61Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Zavo
Encord
Trust read
Zavo"Backed by Y Combinator" badge above the hero headline
ProtegeNo visible trust signal identified.
Scale AIimplicit context Scale AI may benefit from pre-existing familiarity among its target audience.
Surge AI"New Frontier data and RL environments, off the shelf" announcement banner
Segmed"Segmed offers millions of regulatory-grade medical images to streamline innovation and meet the evidence needs of resea
EncordCustomer logo strip below the hero: Path Robotics, Woven by Toyota, Zipline, Pickle Robot, Toyota Research Institute, We

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Zavo
Encord
Scale AI
Protege
Segmed

Problems

  • click feels costly — sales convo
  • no hero CTA under headline
  • small nav-corner footprint
  • no value payoff named

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Zavo’s headlineUnlocking the world’s most valuable data for frontier AI.We source hard-to-access healthcare and physical-world data, then turn it into AI-ready datasets, environments and evaluations.

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Zavo desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Zavo mobile capture for Mobile web

What works

What to improve