Your landing page’s weakest score is Trust.
How Zavo ranks
Trust
48PoorProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Zavo | "Backed by Y Combinator" badge above the hero headline |
| No visible trust signal identified. | |
| implicit context Scale AI may benefit from pre-existing familiarity among its target audience. | |
| "New Frontier data and RL environments, off the shelf" announcement banner | |
| "Segmed offers millions of regulatory-grade medical images to streamline innovation and meet the evidence needs of resea | |
| Customer logo strip below the hero: Path Robotics, Woven by Toyota, Zipline, Pickle Robot, Toyota Research Institute, We |
CTA
56FairCopy, size, verb, cost-feel — does the primary CTA earn the click?





Problems
- click feels costly — sales convo
- no hero CTA under headline
- small nav-corner footprint
- no value payoff named
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Unlocking the world’s most valuable data for frontier AI.
We source hard-to-access healthcare and physical-world data, then turn it into AI-ready datasets, environments and evaluations.
Working
Could improve
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
72FairThe phone experience as a first-class citizen.

What works
What to improve
