Your landing page’s weakest score is Trust.
How Encord ranks
Trust
66FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Encord | Customer logo strip below the hero: Path Robotics, Woven by Toyota, Zipline, Pickle Robot, Toyota Research Institute, We |
| "Backed by Y Combinator" badge above the headline | |
| implicit context Scale AI may benefit from pre-existing familiarity among its target audience. | |
| "New Frontier data and RL environments, off the shelf" announcement banner |
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

Problems
- click feels like a sales call
- cheaper 'Explore product' path buried in nav
- no self-serve or in-product entry in hero
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Train and run AI on the right data
The data infrastructure layer for Physical AI and Enterprise teams — multimodal by design, from pre- and post-training to deployment.
Working
Could improve
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
82StrongThe phone experience as a first-class citizen.

What works
What to improve
