Your landing page’s weakest score is Trust.
How Zalos ranks
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Zalos | "Trusted by industry leaders" logo strip at the bottom of the mobile fold |
| Customer/partner logo strip: Tiger Global, Moelis, Nomura, Société Générale, Rothschild & Co, BNP Paribas, Raymond James | |
| "Trusted by enterprise finance" logo bar with Match Group, Iowa State University, Skyscanner, and Memorial Sloan Ketteri | |
| "WORKING WITH 100+ FINANCE DEPARTMENTS" logo strip (Palo Alto Networks, Tempo, Carrot, Lightmatter) | |
| Customer logo bar with Asana, Riskified, Iterable, Benchling, Wealthfront, Zip and "Case Study" links | |
| No visible trust signal identified. |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- icon-only submit, no payoff label
- demo framing implies sales gate
- "Get a demo" vs "Request a Demo"
- unclear what submitting delivers
Mobile web
68FairThe phone experience as a first-class citizen.
What works
What to improve
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Zalos’s headline
The finance agent factory.
Build AI workforces that run finance workflows across fragmented systems
Working
Could improve
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve