Your landing page’s weakest score is CTA.

Fix CTA
78Growth scoreupdated

category scores

category scoresShowHide

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Numeric

Problems

  • click feels like booking a meeting
  • work email gate before value
  • no product-value payoff in copy

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Duplicate demo CTAs — "Schedule a demo" appears in both nav and hero at equal black weight, splitting focus between two identical buttons.
  2. Assistant panel microcopy — The variance-explanation text and spreadsheet rows are too small to parse at fold scale, adding density without communicating the outcome.
  3. Five-item dropdown nav — Products, Customers, Pricing, Company and Learning Center plus Sign in create six exit paths before the hero form.

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Numeric’s headlineACCOUNTING AI THAT TURNS VISIBILITY INTO ACTIONReports and flux on auto-pilot. Transactions, matched. Issues caught before they cost you. AI purpose-built for complex accounting.

Working

Could improve

Trust

80Strong

Proof that the product is real, competent, and safe to try.

Numeric desktop capture for Trust

How Numeric compares

Trust read

Mobile web

86Strong

The phone experience as a first-class citizen.

Numeric mobile capture for Mobile web

What works

What to improve