Zacks Investment Researchhttps://zacks.com/

Your landing page’s weakest score is Trust.

How Zacks Investment Research ranks

  1. 1.Ekpa74
  2. 2.The Motley Fool67
  3. 3.Seeking Alpha66
  4. 4.TipRanks56
  5. 5.Zacks Investment Research54
Fix Trust
54Growth scoreupdated

category scores

Trust44Information hierarchy48
category scoresShowHide
Trust44Information hierarchy48

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Zacks Investment Research
Seeking Alpha
Ekpa
The Motley Fool
TipRanks
Trust read
Zacks Investment ResearchLive Market Summary widget with DOW, NASDAQ and S&P 500 quotes and intraday chart
Ekpa"Read-only. Ekpa can only see, not modify, your portfolio." safety block with "Backed by Y Combinator" badge
The Motley Fool"Total Average Returns" chart showing Stock Advisor +951% vs S&P 500 +214%, dated September 22, 2026
Seeking AlphaLive market data ticker with real-time index quotes (Dow Jones 51,855.86, S&P 500 7,766.96) and timestamped Latest News
TipRanksLive market data sidebar with real-time index quotes (S&P 500 7,767.00, Dow Jones 51,843.96) and a Top Gainers table wit

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Notification permission dialog — Browser prompt covers the header and search on load, blocking the fold before any message lands.
  2. Floating Direxion ad — Anchored third-party ETF ad overlaps the Trending Topics panel and pulls the eye off the email capture.
  3. Corn-gadget display ad — Bright unrelated ad sits at equal visual weight beside the offer, splitting attention in the right rail.
  4. Top navigation bar — A dozen equal-weight nav tabs plus search give visitors many exits before the single CTA is seen.

Mobile web

48Poor

The phone experience as a first-class citizen.

Zacks Investment Research mobile capture for Mobile web

What works

What to improve

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Zacks Investment Research’s headlineZacks' 7 Strongest Buys for October, 2026See our "best of the best" short-term picks. Hand-picked from 220 new Strong Buys, they could be the most profitable stocks you own over the next 90 days. Recent picks have climbed as much as +97.3% within 30 days. Our new recommendations m

Working

Could improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Zacks Investment Research

How Zacks Investment Research compares

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