Your landing page’s weakest score is Trust.
How Ekpa ranks
Trust
62FairProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Ekpa | "Read-only. Ekpa can only see, not modify, your portfolio." safety block with "Backed by Y Combinator" badge |
| Live Market Summary widget with DOW, NASDAQ and S&P 500 quotes and intraday chart | |
| "Total Average Returns" chart showing Stock Advisor +951% vs S&P 500 +214%, dated September 22, 2026 | |
| Live market data ticker with real-time index quotes (Dow Jones 51,855.86, S&P 500 7,766.96) and timestamped Latest News | |
| Live market data sidebar with real-time index quotes (S&P 500 7,767.00, Dow Jones 51,843.96) and a Top Gainers table wit |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?




Problems
- 'Sign up' feels like form-filling
- no value promise in the label
- doesn't echo headline payoff
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Know where to go next with your investments.
Your money, your control.
Working
Could improve
Information hierarchy
84StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
86StrongThe phone experience as a first-class citizen.

What works
What to improve
