Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
66Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Left sidebar navigation — Twenty-plus equal-weight links (Premium, Alpha Picks, Market News, Sectors...) leak attention away from account creation before the hero even registers.
  2. Market data band — Dense tickers, chart, and Latest News headlines sit at the same visual weight as the signup hero, splitting the fold into two competing pages.
  3. Duplicate signup CTAs — Header 'CREATE FREE ACCOUNT', Google, Apple, and orange 'Create Free Account' present four same-purpose buttons with no single dominant action.
  4. AM Need To Know strip — Red banner plus five headline links add another exit row directly under the hero's conversion form.

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Sign-in overlay interstitial — A ~93% viewport Google sign-in overlay blocked the first tap and had to be dismissed before content was reachable.
  2. Bottom sticky signup banner — The 'Create Free Account' banner covers roughly a third of the viewport and hides the fifth trending item behind it.
  3. Double-decker sticky header — Hamburger row plus Home/News/Analysis/Portfolio tab row stack two nav decks, eating the top of the fold.
  4. Truncated news ticker — 'Iambic Therapeutics list…' clips mid-word with no visible affordance that it scrolls.

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Seeking Alpha’s headlineInvest smarter in volatile marketsMake informed decisions with the data, context, and analysis behind today's market moves, with unlimited access to breaking stock news and free investing newsletters.

Working

Could improve

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Seeking Alpha desktop capture for Trust

How Seeking Alpha compares

Trust read

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Seeking Alpha

How Seeking Alpha compares

Recommended rewrites