xLighthttps://xlight.com/

Your landing page’s weakest score is Trust.

How xLight ranks

  1. 1.Substrate66
  2. 2.Inversion Semiconductor64
  3. 3.ASML61
  4. 4.Canon (Semiconductor Lithography / Nanoimprint)52
  5. 5.Nikon (Semiconductor Lithography Systems)47
  6. 6.xLight45
Fix Trust
45Growth scoreupdated

category scores

Trust30CTA42
category scoresShowHide
Trust30CTA42

Trust

30Poor

Proof that the product is real, competent, and safe to try.

Canon (Semiconductor Lithography / Nanoimprint)
Inversion Semiconductor
Nikon (Semiconductor Lithography Systems)
Trust read
xLightNo visible trust signal identified.
Inversion Semiconductor"Backed by Y Combinator" badge
ASMLimplicit context ASML may benefit from pre-existing familiarity among its target audience.
Canon (Semiconductor Lithography / Nanoimprint)Photo of the Canon FPA-6300 lithography system operating in a semiconductor cleanroom within the hero collage
Nikon (Semiconductor Lithography Systems)Photo of a Nikon-branded industrial machine in the BUSINESS "Products & Solutions" panel
SubstrateNo visible trust signal identified.

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Inversion Semiconductor
Substrate
Canon (Semiconductor Lithography / Nanoimprint)
Products & Solutions
Nikon (Semiconductor Lithography Systems)

Problems

  • no CTA anywhere above the fold
  • nav links are the only actions
  • headline creates interest with no outlet

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

xLight’s headlineBuilding The World’s Most Powerful Lasers

Working

Could improve

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

xLight desktop capture for Information hierarchy

What works

What to improve

Mobile web

52Fair

The phone experience as a first-class citizen.

xLight mobile capture for Mobile web

What works

What to improve