Your landing page’s weakest score is CTA.

Fix CTA
61Growth scoreupdated

category scores

category scoresShowHide

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Inversion Semiconductor
Substrate
Canon (Semiconductor Lithography / Nanoimprint)
Products & Solutions
Nikon (Semiconductor Lithography Systems)

Problems

  • no primary CTA anywhere in fold
  • quick links are nav, not actions
  • no action verbs on any link
  • four equal links split attention

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web mobile capture
No specific callouts

The mobile fold reads cleanly: the headline "Changing the world, one nanometer at a time" scales down to a comfortable four lines, the subhead is legible at arm's length, and the nav collapses to a tidy hamburger plus search icon that stays out of the hero's way. The problem is action: there is no primary CTA anywhere in the first mobile viewport — the entire fold is headline, subhead, and background photo, so a visitor has nothing to tap until scrolling past a full screen of hero image to reach the "Quick Links" list. Those quick links ("About ASML", "Careers", "Products", "Financial results") are themselves text-link rows rather than a thumb-friendly full-width button, and the hero image occupies a long dead stretch between the subhead and the first tappable element. The biggest lever is placing one full-width action — even a "Explore products" button — directly under the subhead inside the first viewport.

Trust

62Fair

Proof that the product is real, competent, and safe to try.

ASML desktop capture for Trust

How ASML compares

Trust read

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

ASML desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

ASML’s headlineChanging the world, one nanometer at a timeASML enables the world's leading chipmakers to produce the microchips that power today's world.

Working

Could improve