Substratehttps://substrate.com/

Your landing page’s weakest score is Trust.

How Substrate ranks

  1. 1.Substrate66
  2. 2.Inversion Semiconductor64
  3. 3.ASML61
  4. 4.Canon (Semiconductor Lithography / Nanoimprint)52
  5. 5.Nikon (Semiconductor Lithography Systems)47
  6. 6.xLight45
Fix Trust
66Growth scoreupdated

category scores

Trust42CTA62
category scoresShowHide
Trust42CTA62

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Canon (Semiconductor Lithography / Nanoimprint)
Inversion Semiconductor
Nikon (Semiconductor Lithography Systems)
Trust read
SubstrateNo visible trust signal identified.
Inversion Semiconductor"Backed by Y Combinator" badge
ASMLimplicit context ASML may benefit from pre-existing familiarity among its target audience.
Canon (Semiconductor Lithography / Nanoimprint)Photo of the Canon FPA-6300 lithography system operating in a semiconductor cleanroom within the hero collage
Nikon (Semiconductor Lithography Systems)Photo of a Nikon-branded industrial machine in the BUSINESS "Products & Solutions" panel
xLightNo visible trust signal identified.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Substrate

Problems

  • no object — watch what?
  • equal weight with secondary CTA
  • no payoff implied by the click
  • modest footprint vs. headline

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Substrate’s headlineSubstrate is building America's next-generation semiconductor foundrySubstrate was founded to return the United States to dominance in semiconductor fabrication. We invent technology to extend Moore's Law while reducing costs of leading-edge fabs and the wafers they produce.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Substrate desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Substrate mobile capture for Mobile web

What works

What to improve