XELA Roboticshttps://xelarobotics.com/

Your landing page’s weakest score is Trust.

How XELA Robotics ranks

  1. 1.PPS (Pressure Profile Systems)66
  2. 2.GelSight62
  3. 3.XELA Robotics57
  4. 4.6thSense53
Fix Trust
57Growth scoreupdated

category scores

Trust42CTA54
category scoresShowHide
Trust42CTA54

Trust

42Poor

Proof that the product is real, competent, and safe to try.

GelSight
PPS (Pressure Profile Systems)
Trust read
XELA RoboticsNo visible trust signal identified.
6thSenseHero product photo of the sensor-equipped tactile glove
GelSightPopup showing real GelSight Modulus 3D surface captures with third-party mention "Steve Mould uses GelSight® Modulus™"
PPS (Pressure Profile Systems)Real product photos of tactile sensing hardware (HAND SENSING glove, HEAD SENSING rig, R&D sensor material, robotics gri

CTA

54Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

XELA Robotics
PPS (Pressure Profile Systems)
GelSight

Problems

  • no action verb — reads as nav label
  • 'our' talks about the company
  • cookie banner competes for first click
  • duplicates the SOLUTIONS nav item

Mobile web

58Fair

The phone experience as a first-class citizen.

XELA Robotics mobile capture for Mobile web

What works

What to improve

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

XELA Robotics’s headlinePhysical AI with a Human TouchWe develop tactile sensing systems that give robots a sense of touch, enabling adaptable automation today and building the foundation for fully accessible automation tomorrow.

Working

Could improve

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

XELA Robotics desktop capture for Information hierarchy

What works

What to improve