Your landing page’s weakest score is Trust.

Fix Trust
53Growth scoreupdated

category scores

category scoresShowHide

Trust

32Poor

Proof that the product is real, competent, and safe to try.

6thSense
GelSight
PPS (Pressure Profile Systems)
Trust read
6thSenseHero product photo of the sensor-equipped tactile glove
GelSightPopup showing real GelSight Modulus 3D surface captures with third-party mention "Steve Mould uses GelSight® Modulus™"
XELA RoboticsNo visible trust signal identified.
PPS (Pressure Profile Systems)Real product photos of tactile sensing hardware (HAND SENSING glove, HEAD SENSING rig, R&D sensor material, robotics gri

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

PPS (Pressure Profile Systems)
GelSight
XELA Robotics

Problems

  • no CTA anywhere in either fold
  • nav 'Partner login' only gated action
  • headline question has no next step

Mobile web

58Fair

The phone experience as a first-class citizen.

6thSense mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

6thSense desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

6thSense’s headlineA robot can recognize a strawberry. But can it pick one without crushing it?

Working

Could improve