GelSighthttps://gelsight.com/

Your landing page’s weakest score is Information hierarchy.

How GelSight ranks

  1. 1.PPS (Pressure Profile Systems)66
  2. 2.GelSight62
  3. 3.XELA Robotics57
  4. 4.6thSense53
Fix Information hierarchy
62Growth scoreupdated

category scores

Information hierarchy52CTA58
category scoresShowHide
Information hierarchy52CTA58

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Steve Mould popup — Covers half the hero with dense text and an outbound Instagram link, burying the value prop.
  2. IMTS banner block — Event banner plus three photo tiles consume the top third and outrank the headline with a competing 'Book a Meeting' exit.
  3. Learn More button — Primary CTA is clipped by the fold edge and styled as a low-contrast outline, invisible in a one-second scan.
  4. Popup Instagram link — Raw URL text pulls attention off-site before the visitor ever sees the primary action.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

GelSight
PPS (Pressure Profile Systems)

Problems

  • generic label, no payoff named
  • ghost styling, weak visual weight
  • clipped below desktop fold
  • popup and banner compete for the click

Trust

58Fair

Proof that the product is real, competent, and safe to try.

GelSight desktop capture for Trust

How GelSight compares

Trust read

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

GelSight’s headlineHigh-resolution Tactile Sensing & 3D Surface AnalysisAny Material. Anywhere.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

GelSight mobile capture for Mobile web

What works

What to improve