Your landing page’s weakest score is Value props.

Fix Value props
56Growth scoreupdated

category scores

category scoresShowHide

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

X-energy’s headline vagueSolving for What’s Next

Working

  • Eyebrow tag names the category clearly
  • Confident, forward-looking brand tone
  • Clean single CTA keeps focus

Could improve

  • Headline fits any company in any industry
  • No subhead explaining SMRs or TRISO fuel
  • Hero image decorates, shows no product

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Radiant
Aalo Atomics
Apollo Atomics, Inc.
Trust read
X-energyNo visible trust signal identified.
Apollo Atomics, Inc."Backed by Y" investor badge in the hero
Radiant"15 Microreactors | Largest Award Under Janus Program | One of the Largest Contracts Ever Issued by DIU"
Okloimplicit context Oklo may benefit from pre-existing familiarity among its target audience.
Aalo AtomicsVideo thumbnail showing a real reactor-core assembly, with a cleanroom technician handling hardware in the mobile hero
Last EnergyNo visible trust signal identified.

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

X-energy

How X-energy compares

Recommended rewrites

Mobile web

71Fair

The phone experience as a first-class citizen.

X-energy mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

X-energy desktop capture for Information hierarchy

What works

What to improve