Your landing page’s weakest score is CTA.

Fix CTA
40Growth scoreupdated

category scores

category scoresShowHide

CTA

32Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Last Energy
Apollo Atomics, Inc.
Aalo Atomics
Radiant
X-energy

Problems

  • no CTA anywhere above the fold
  • only action is unlabeled scroll arrow
  • mobile fold has no copy or action
  • nav links are the only clickables

Value props

32Poor

Title, subtitle, hero — do they sell the product's true value?

Working

  • Hero image shows the real Aurora powerhouse
  • Striking, memorable brand atmosphere
  • Scroll cue invites exploration

Could improve

  • No headline anywhere in the fold
  • Zero words state what Oklo does
  • No numbers, outcomes, or proof points

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

Oklo desktop capture for Information hierarchy

What works

What to improve

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Oklo desktop capture for Trust

How Oklo compares

Trust read

Mobile web

48Poor

The phone experience as a first-class citizen.

Oklo mobile capture for Mobile web

What works

What to improve