Your landing page’s weakest score is CTA.

Fix CTA
71Growth scoreupdated

category scores

category scoresShowHide

CTA

55Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Radiant
Last Energy
Apollo Atomics, Inc.
Aalo Atomics

Problems

  • generic 'Learn More' label
  • low-contrast, recessive styling
  • small footprint vs headline
  • no payoff or headline echo

Mobile web

64Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Learn More button — Sits in the bottom quarter of the fold with desktop proportions and low contrast against the dark photo instead of a full-width, high-contrast tap target.
  2. Six-line hero headline — The desktop headline barely scales down, wrapping into six all-caps lines that push the CTA to the fold's edge.
  3. News/Careers link row — Desktop text links are kept inline instead of collapsing to a hamburger, crowding the header on a phone width.
  4. Disclaimer fine print — Three lines of low-contrast legal copy crowd the bottom of the fold right under the CTA.

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Radiant desktop capture for Trust

How Radiant compares

Trust read

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Radiant desktop capture for Information hierarchy

What works

What to improve

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

Radiant’s headlineRADIANT WINS $750M CONTRACT TO DELIVER ENERGY INDEPENDENCE TO US MILITARY BASES15 Microreactors | Largest Award Under Janus Program | One of the Largest Contracts Ever Issued by DIU

Working

Could improve