Your landing page’s weakest score is Trust.

Fix Trust
63Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Walter
Nanonets
Rossum
ABBYY Vantage
Klippa DocHorizon
Trust read
Walter"Trusted by enterprises running on" strip with SAP, Oracle NetSuite, and Microsoft Dynamics 365 logos
Rossum"Trusted by enterprises running on" logo strip (SAP, Coupa, Oracle NetSuite, Workday)
HypatosNo visible trust signal identified.
Klippa DocHorizonReal product UI screenshots: expense dashboard with itemized expenses and a JSON extraction panel showing parsed invoice
Nanonets"Used by 35% of the Fortune 500 and 10,000+ enterprises" above a logo wall including P&G, Roche, Bayer, and Ryanair
ABBYY Vantage"ABBYY again recognized by Gartner as a Leader in Intelligent Document Processing" hero subhead

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Walter
Rossum
Klippa DocHorizon
Hypatos
Nanonets

Problems

  • no CTA in the hero
  • no action verb — reads as a label
  • small nav-sized footprint
  • 'demo' implies a sales call cost

Mobile web

62Fair

The phone experience as a first-class citizen.

Walter mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Walter desktop capture for Information hierarchy

What works

What to improve

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

Walter’s headlineOffload paperwork to AI Employee WalterWalter reads documents, captures and validates data, and integrates it directly into your ERP system.

Working

Could improve