ABBYY Vantagehttps://abbyy.com/

Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
41Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

28Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Cookie consent modal — Centered privacy dialog blocks the headline mid-word, so the hero reads as '202... Qua...' and the fold communicates nothing.
  2. Abi AI panel — Auto-opened assistant consumes ~25% of the viewport with its own CTA buttons, splitting attention from the hero before the visitor has read anything.
  3. Learn more button — The only hero CTA is a low-contrast ghost button, partially obscured and visually weaker than the consent modal's two blue buttons.
  4. Carousel dots — Six-slide carousel signals the hero message is one of six rotating panels, diluting the value proposition.

Mobile web

28Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Cookie consent modal — Consent wall covers the bottom half of the fold and buries the hero CTA — pure friction with no conversion CTA.
  2. Abi chat bubble — AI assistant greeting stacks on top of the consent modal, obscuring its own copy and the Accept button — two overlays fight for one thumb.
  3. Double-decker top nav — Two full rows of desktop utility links (Marketplace, Help & Support, Partners, English, Product login) sit above the logo instead of collapsing into the hamburger.
  4. Oversized hero headline — "2026 Gartner® Magic Quadrant™ for IDP" wraps to three huge lines and pushes any CTA below the fold.

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

ABBYY Vantage’s headline2026 Gartner® Magic Quadrant™ for IDPABBYY again recognized by Gartner as a Leader in Intelligent Document Processing.

Working

Could improve

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ABBYY Vantage

How ABBYY Vantage compares

Recommended rewrites

Trust

58Fair

Proof that the product is real, competent, and safe to try.

ABBYY Vantage desktop capture for Trust

How ABBYY Vantage compares

Trust read