Wabtec (RailConnect / TMS)https://wabtec.com/

Your landing page’s weakest score is CTA.

How Wabtec (RailConnect / TMS) ranks

  1. 1.RailState73
  2. 2.Rebulk72
  3. 3.Telegraph70
  4. 4.TransmetriQ (Railinc)68
  5. 5.Commtrex64
  6. 6.Wabtec (RailConnect / TMS)56
Fix CTA
56Growth scoreupdated

category scores

CTA45Value props52
category scoresShowHide
CTA45Value props52

CTA

45Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Wabtec (RailConnect / TMS)
Rebulk
TransmetriQ (Railinc)
RailState
Telegraph
Commtrex

Problems

  • no action verb — reads as a label
  • points to corporate copy, not product
  • carousel swaps CTA per slide
  • no path to demo or product trial

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Wabtec (RailConnect / TMS)’s headline vagueRevolutionize the way the world moves for future generationsWabtec is a leading global provider of equipment, systems, digital solutions, and value-added services. Whether it's freight rail, transit, mining, industrial or marine, our expertise, technologies, and people - together - are accelerating

Working

  • Subhead names real segments served
  • Global scale credibly implied
  • News rail adds $700M proof point

Could improve

  • Headline fits any transport brand
  • No outcome or number in hero
  • Mobile hero is an event promo

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Wabtec (RailConnect / TMS) desktop capture for Information hierarchy

What works

What to improve

Mobile web

62Fair

The phone experience as a first-class citizen.

Wabtec (RailConnect / TMS) mobile capture for Mobile web

What works

What to improve

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Wabtec (RailConnect / TMS) desktop capture for Trust

How Wabtec (RailConnect / TMS) compares

Trust read