Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Telegraph
Wabtec (RailConnect / TMS)
TransmetriQ (Railinc)
RailState
Commtrex
Trust read
TelegraphSplit product screenshot contrasting a legacy "DISPLAY SHIPPING INFORMATION" terminal with Telegraph's live rail map UI
RebulkNo visible trust signal identified.
Commtrex"INDUSTRY LEADERSHIP PARTNERS" logo strip (Envirotech, Guardian Rail, Alleanza Rail, Plastic Express, Midwest Terminals,
TransmetriQ (Railinc)Dashboard screenshot with specific alerts: "Mileage Overage — RAIL014446 has reached 75% of allotted mileage"
RailState"8 Billion+ Train Images Processed" stat beneath the hero CTA
Wabtec (RailConnect / TMS)News item: "Wabtec and La Compagnie du TransGuinéen Sign a $700 Million plus Rail Services Agreement" alongside NYSE tic

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Telegraph
Rebulk
TransmetriQ (Railinc)
RailState

Problems

  • 'Schedule' feels costly/committal
  • two contact-style labels compete
  • no product-value promise in copy

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Telegraph’s headlineThe Rail Operating System (ROS) for Smart ShippingEnd-to-end visibility. Advanced intelligence. Automated operations powered by AI. Fewer unplanned costs.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Telegraph desktop capture for Information hierarchy

What works

What to improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Telegraph mobile capture for Mobile web

What works

What to improve