Your landing page’s weakest score is Trust.

Fix Trust
73Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

RailState
Wabtec (RailConnect / TMS)
Trust read
RailState"8 Billion+ Train Images Processed" stat beneath the hero CTA
RebulkNo visible trust signal identified.
Commtrex"INDUSTRY LEADERSHIP PARTNERS" logo strip (Envirotech, Guardian Rail, Alleanza Rail, Plastic Express, Midwest Terminals,
TransmetriQ (Railinc)Dashboard screenshot with specific alerts: "Mileage Overage — RAIL014446 has reached 75% of allotted mileage"
TelegraphSplit product screenshot contrasting a legacy "DISPLAY SHIPPING INFORMATION" terminal with Telegraph's live rail map UI
Wabtec (RailConnect / TMS)News item: "Wabtec and La Compagnie du TransGuinéen Sign a $700 Million plus Rail Services Agreement" alongside NYSE tic

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

RailState
Rebulk
TransmetriQ (Railinc)

Problems

  • click feels like a sales meeting
  • no self-serve or product-first path
  • value of the click is implicit

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

RailState desktop capture for Information hierarchy

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

RailState’s headlineThe go-to source for reliable, up-to-date rail dataWith actionable rail network intelligence, we enable forward-thinking businesses and organizations to act faster, plan smarter, and make better decisions across the rail supply chain.

Working

Could improve

Mobile web

84Strong

The phone experience as a first-class citizen.

RailState mobile capture for Mobile web

What works

What to improve