Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
74Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Watch Demo button — Secondary CTA sized nearly identical to the primary, splitting the click decision at the moment of action.
  2. Testimonial popup overlay — Floating review card covers the bottom-left fold and competes with the CTA row instead of sitting in the layout.
  3. Nav link row — Nine nav items plus Login and Book a Demo give eleven exits before the hero CTA is read.
  4. AI Receptionist banner — 'Learn more.' link sits directly above the headline and diverts the scan path before the value prop lands.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

VetRec’s headline sellsThe Best AI Scribe For Veterinary ProfessionalsAutomate your records with an AI scribe designed to enhance care, reduce stress, and give time back to your team.

Working

  • Names exact category and audience
  • Emotional hooks: stress, time back
  • Risk-reducers under CTA

Could improve

  • No numbers in headline or subhead
  • Hero art decorates, doesn't demo
  • "The Best" is an unproven claim

Mobile web

72Fair

The phone experience as a first-class citizen.

VetRec mobile capture for Mobile web

What works

What to improve

Trust

74Fair

Proof that the product is real, competent, and safe to try.

VetRec desktop capture for Trust

How VetRec compares

Trust read

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

VetRec

How VetRec compares

Recommended rewrites