Your landing page’s weakest score is CTA.

Fix CTA
75Growth scoreupdated

category scores

category scoresShowHide

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Vantel
Sayari (mea platform)
Sixfold
Copilot for brokers — Qumis
Federato

Problems

  • 'demo' feels like a sales-call cost
  • hero button visually quiet on desktop
  • secondary 'EXPLORE' is vague bare text

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Vantel
Sedric-style broker AI — Cytora
Trust read
Vantel"Funk partners with Vantel on AI in placement" banner above the headline
SixfoldAnnouncement bar: "Live Demo on Oct 6th: AI Underwriter for Life & Health → RSVP"
Sedric-style broker AI — CytoraBanner: "Read how Markel improved their productivity by over 100% with Cytora"
Copilot for brokers — QumisCustomer logo strip: Coterie, Goosehead Insurance, Brown & Brown, IMA, Kapnick, NFP, CRC Group, Cottingham
FederatoNo visible trust signal identified.
Sayari (mea platform)Logo bar with Markel, Accenture, Descartes, IQUW, ISMIE, Acquinex, BMS

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Vantel’s headlineInsurance knowledge sits in files. We activate it.The intelligence layer for commercial insurance brokers. Compare coverage across markets in minutes and stand behind every recommendation.

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Vantel desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Vantel mobile capture for Mobile web

What works

What to improve