Your landing page’s weakest score is CTA.
How Vantel ranks
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?





Problems
- 'demo' feels like a sales-call cost
- hero button visually quiet on desktop
- secondary 'EXPLORE' is vague bare text
Trust
72FairProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Vantel | "Funk partners with Vantel on AI in placement" banner above the headline |
| Announcement bar: "Live Demo on Oct 6th: AI Underwriter for Life & Health → RSVP" | |
| Banner: "Read how Markel improved their productivity by over 100% with Cytora" | |
| Customer logo strip: Coterie, Goosehead Insurance, Brown & Brown, IMA, Kapnick, NFP, CRC Group, Cottingham | |
| No visible trust signal identified. | |
| Logo bar with Markel, Accenture, Descartes, IQUW, ISMIE, Acquinex, BMS |
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
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Working
Could improve
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
82StrongThe phone experience as a first-class citizen.

What works
What to improve
