Your landing page’s weakest score is Value props.
How Kojo ranks
66Growth scoreupdated
category scores
category scoresShowHide
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Kojo’s headline undersells
TAKE CONTROL OF YOUR MATERIALS
Working
- Emotive verb: 'take control' hits a real pain
- 'Materials' signals the actual domain
- Hero video shows product in jobsite context
Could improve
- No subhead — zero specifics about the product
- No numbers or quantified outcomes
- Doesn't name the audience (trade contractors)
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Kojo | Industry association logo bar (NECA, MCAA, ABC Tech Alliance, CFMA, SMACNA, IEC) below the hero |
| iMessage demo showing a delayed 1/2-inch PEX-to-PEX valve order with Amazon and SupplyHouse substitute carts | |
| Annotated component breakdown visual with callouts like "COMPONENT 53 — FABRICATION, EST COST: $207, MFG A IN FRANCE" | |
| Quote Comparison product UI showing line-item supplier prices and lead times, with mobile screen comparing $1,198.07 vs | |
| "Regulated by EFSA" badge paired with "4.7 on Trustpilot" above the headline |
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Kojo compares
Recommended rewrites
Mobile web
72FairThe phone experience as a first-class citizen.
What works
What to improve