Your landing page’s weakest score is CTA.
How Raiven ranks
CTA
44PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?





Problems
- no hero CTA — badge only
- no action verb payoff
- high-cost sales-contact feel
- nav-sized, easy to miss
Trust
54FairProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| Raiven | Quote Comparison product UI showing line-item supplier prices and lead times, with mobile screen comparing $1,198.07 vs |
| iMessage demo showing a delayed 1/2-inch PEX-to-PEX valve order with Amazon and SupplyHouse substitute carts | |
| Annotated component breakdown visual with callouts like "COMPONENT 53 — FABRICATION, EST COST: $207, MFG A IN FRANCE" | |
| Industry association logo bar (NECA, MCAA, ABC Tech Alliance, CFMA, SMACNA, IEC) below the hero | |
| "Regulated by EFSA" badge paired with "4.7 on Trustpilot" above the headline |
Information hierarchy
58FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
58FairThe phone experience as a first-class citizen.

What works
What to improve
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Best value material decisions. Optimal margins.
For many contractors, sourcing and purchasing still depend on emails, spreadsheets, phone calls, supplier portals, and a tremendous amount of unstructured information.
Working
Could improve
