Your landing page’s weakest score is CTA.

Fix CTA
57Growth scoreupdated

category scores

category scoresShowHide

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Raiven
Kojo
Lightyear
Partsimony
Scott AI

Problems

  • no hero CTA — badge only
  • no action verb payoff
  • high-cost sales-contact feel
  • nav-sized, easy to miss

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Raiven
Lightyear
Kojo
Trust read
RaivenQuote Comparison product UI showing line-item supplier prices and lead times, with mobile screen comparing $1,198.07 vs
Scott AIiMessage demo showing a delayed 1/2-inch PEX-to-PEX valve order with Amazon and SupplyHouse substitute carts
PartsimonyAnnotated component breakdown visual with callouts like "COMPONENT 53 — FABRICATION, EST COST: $207, MFG A IN FRANCE"
KojoIndustry association logo bar (NECA, MCAA, ABC Tech Alliance, CFMA, SMACNA, IEC) below the hero
Lightyear"Regulated by EFSA" badge paired with "4.7 on Trustpilot" above the headline

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Raiven desktop capture for Information hierarchy

What works

What to improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Raiven mobile capture for Mobile web

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Raiven’s headlineBest value material decisions. Optimal margins.For many contractors, sourcing and purchasing still depend on emails, spreadsheets, phone calls, supplier portals, and a tremendous amount of unstructured information.

Working

Could improve