Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
84Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Book a demo button — Dark filled button outweighs the hero 'Try for free' CTA visually, splitting the conversion path.
  2. Top navigation row — Five nav items plus dropdowns and a login link give attention nine exits before the hero CTA.
  3. Insurance billing banner — The 'NEW Insurance billing' announcement with arrow is the first clickable element and pulls attention off the value prop.

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Upheal’s headline sellsSave time with secure AI progress notesThe most loved AI notes for therapists. Plus everything you need to replace your EHR, when you're ready.

Working

  • Outcome + security + product in 7 words
  • Dense proof: 70k providers, SOC2, HIPAA
  • Hero image shows notes generating live

Could improve

  • Subhead lacks a concrete number
  • "Most loved" is an unproven superlative
  • No emotional hook for after-hours burnout

Trust

84Strong

Proof that the product is real, competent, and safe to try.

Upheal desktop capture for Trust

How Upheal compares

Trust read

CTA

86Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Upheal

How Upheal compares

Recommended rewrites

Mobile web

86Strong

The phone experience as a first-class citizen.

Upheal mobile capture for Mobile web

What works

What to improve