Your landing page’s weakest score is CTA.

Fix CTA
51Growth scoreupdated

category scores

category scoresShowHide

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Upheal
Blueprint
Mentalyc
Eleos Health
Perspectives Health

Problems

  • no primary CTA in hero
  • only visible action is login
  • mobile fold has zero CTAs
  • no path for new visitors

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Upheal
Mentalyc
Blueprint
Trust read
LyssnNo visible trust signal identified.
Perspectives HealthNo visible trust signal identified.
Eleos HealthTruncated banner line beginning "Trusted by leading community-based organizations across the US"
Upheal"Trustpilot 4.6/5 rating · SOC2 II certified · HIPAA compliant" badge row under the CTA
Blueprint"Trusted by over 70,000 mental health professionals" with HIPAA, PHIPA, and SOC 2 compliance badges
MentalycTrusted by 30,000+ mental health professionals — 4.7/5 · 1,376 in-app ratings, G2 4.8/5, Capterra 4.5/5

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Lyssn desktop capture for Information hierarchy

What works

What to improve

Mobile web

56Fair

The phone experience as a first-class citizen.

Lyssn mobile capture for Mobile web

What works

What to improve

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Lyssn’s headlineRaise the standard of practice to achieve life-changing outcomes.Research-backed AI solutions to measure what matters in health & human services — delivering quality improvement and evidence-

Working

Could improve