Your landing page’s weakest score is Trust.
How UpCounsel ranks
75Growth scoreupdated
category scores
category scoresShowHide
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| UpCounsel | Logo strip with Menlo, airbnb, and visually at the bottom of the fold |
| No visible trust signal identified. | |
| "3,700+ five-star reviews" with five-star rating row beneath the Get started CTA | |
| Attorney profile cards with photos and star ratings ("Tate Y — Employment & Labor Law") | |
| Stats bar: "1.1+ million Lawyers in Our Network / 65+ million Annual Visitors / 17+ million Legal Questions Answered" | |
| "WHO WE WORK WITH" logo bar featuring Meta, Hearst, Verizon, PNC, Stripe, NBCUniversal, The Clorox Company, Organon, Von |
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
UpCounsel’s headline sells
Access Expert Attorneys On Demand
From a single consultation to building a full legal team, UpCounsel connects you with experienced attorneys tailored to your business needs.
Working
- Headline states the real offer plainly
- Subhead spans single job to full team
- Free proposals CTA lowers the stakes
Could improve
- No numbers: attorneys, speed, savings
- Hero photo decorates, shows nothing
- No emotional hook on legal-hiring pain
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
82StrongThe phone experience as a first-class citizen.
What works
What to improve
CTA
86StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
How UpCounsel compares
Recommended rewrites