Your landing page’s weakest score is Trust.

Fix Trust
72Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Univerbal
Praktika
Gliglish
Trust read
UniverbalEmbedded chat demo showing a real French conversation with audio and translate controls
sprachelo.com"See how a session works" video teaser on the mobile fold
TalkPal"130+ LANGUAGES" badge above "WHICH LANGUAGE DO YOU WANT TO LEARN?"
Langua"Discover why 30,000+ learners choose Langua for building real-world fluency" headline at the fold edge
Gliglish"Join 295,861 users" counter beneath the primary CTA
Praktika4.8 star rating from 1.2M+ ratings alongside 30M+ learners in the hero

Mobile web

68Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Oversized hero headline — Desktop-scale type wraps into four huge lines, pushing the primary CTA to the fold's bottom edge.
  2. For Business button — Styled identically to the primary CTA directly below it, splitting the tap decision three ways with the header's Get Started.
  3. Broken flag emoji — "Built in Switzerland with love" renders tofu boxes instead of the flag, an unpolished note right under the CTA.

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Univerbal desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Univerbal’s headlineSpeak without feeling judged for your mistakes in 20+ languagesIf you know the words, but you freeze when you speak, this is for you. Practice real conversations with instant feedback.

Working

Could improve

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Univerbal

How Univerbal compares

Recommended rewrites