Umbrelhttps://umbrel.com/

Your landing page’s weakest score is CTA.

How Umbrel ranks

  1. 1.Umbrel67
  2. 2.Synology BeeStation61
  3. 3.Oki60
  4. 4.Western Digital My Cloud Home56
  5. 5.UGREEN NASync48
Fix CTA
67Growth scoreupdated

category scores

CTA56Trust62
category scoresShowHide
CTA56Trust62

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Umbrel
Synology BeeStation
Oki
Western Digital My Cloud Home

Problems

  • points to video, not product/purchase
  • 5 words — too long to scan
  • ghost styling, low visual weight
  • no path to buy despite cart in nav

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
UmbrelLaptop hero showing the real umbrelOS dashboard with recognizable apps (Nextcloud, Bitcoin Node, Home Assistant, Plex)
OkiReal product shot of the Oki hardware unit with branded chassis (mobile fold)
Synology BeeStationRealistic product photography of the BeeStation and BeeDrive hardware on a desk
Western Digital My Cloud HomeWD Named to 2026 S&P Dow Jones Best in Class Index North America
UGREEN NASyncimplicit context UGREEN NASync may benefit from pre-existing familiarity among its target audience.

Mobile web

68Fair

The phone experience as a first-class citizen.

Umbrel mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Umbrel desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Umbrel’s headlineYour cloud, in your home.

Working

Could improve