Your landing page’s weakest score is Trust.
How Lapis ranks
Trust
48PoorProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| Lapis | Animated demo carousel of generated ad creatives with the "Launching ads..." status line |
| "Over 1 Billion Ad Creatives Generated by Top Brands Including:" logo row with Philips, Nurofen, La Poste, Häagen-Dazs, | |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| Named customer cards with logos, LinkedIn icons and metrics, e.g. "Daryl Luke, Creative, IM8 Health — $120M ARR in 12 mo |
Mobile web
62FairThe phone experience as a first-class citizen.
123- Broken headline wrap — Desktop line break collapses into 'EngineFor' with no space — reads as a typo on every mobile visit.
- Oversized hero carousel — The ad-card animation consumes most of the first viewport, pushing headline and CTA to the fold's edge.
- CTA at fold edge — 'See Lapis in Action' sits at the very bottom of the viewport and is cut off on shorter screens; it is also narrower than a thumb-friendly full-bleed button.
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Lapis compares
Recommended rewrites
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
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Working
Could improve
