Your landing page’s weakest score is Trust.

Fix Trust
65Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Lapis
Icon
AdCreative.ai
Trust read
LapisAnimated demo carousel of generated ad creatives with the "Launching ads..." status line
AdCreative.ai"Over 1 Billion Ad Creatives Generated by Top Brands Including:" logo row with Philips, Nurofen, La Poste, Häagen-Dazs,
OmnekyNo visible trust signal identified.
PencilNo visible trust signal identified.
IconNamed customer cards with logos, LinkedIn icons and metrics, e.g. "Daryl Luke, Creative, IM8 Health — $120M ARR in 12 mo

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Broken headline wrap — Desktop line break collapses into 'EngineFor' with no space — reads as a typo on every mobile visit.
  2. Oversized hero carousel — The ad-card animation consumes most of the first viewport, pushing headline and CTA to the fold's edge.
  3. CTA at fold edge — 'See Lapis in Action' sits at the very bottom of the viewport and is cut off on shorter screens; it is also narrower than a thumb-friendly full-bleed button.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Lapis desktop capture for Information hierarchy

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Lapis

How Lapis compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Lapis’s headlineSelf-Improving Ads Engine For Modern Growth TeamsAI agents that create, launch, and optimize your paid ads, learning from every result to make them better each day.

Working

Could improve